Electro Expo Cleveland Ohio
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Trade Show & Educational Conference
The Newest Products and Services
on Display for Power, Lighting,
Datacom and Green energy		 electro expo 2012
March 20-22
I-X Center, Cleveland, Ohio
The Electro Expo Registration

Concession Stands at the I-X Center will be open from 9:00 a.m. to 9:00 p.m.
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** check the box to the right for the topics/classes that you plan on attending and scroll to the bottom of the page to submit the form**
  TRACK TOPIC DESCRIPTION SPEAKER EDUCATION REGISTRATION/FEE DAY TIME
Power Selective Coordination The selection of overcurrent protective devices can have a tremendous impact on the performance of an electrical system. Too often overcurrent protective devices are selected based only on voltage and current ratings. There are many other characteristics of overcurrent protective devices that must be taken into consideration to ensure proper protection of the electrical system. Tim Pool, PE, RCDD, Principal and Director of Engineering, Tec Inc. OCILB, 5 credit hours/Code; PDH, 5 classroom hours Certificate of Completion; OBBS, 4 credit hours/Code No Fee/Reservations required Weds 9:00 a.m. - 3:00 p.m. (Lunch Break: 12:00 noon to 1:00 p.m.)
Power Electrical Safe Work Practices: A Safety Awareness Course for Managers and Owners A safety awareness course for managers and owners. Learn everything you need to know to ensure your company is OSHA and NFPA 70E compliance. Will discuss: electrical hazard awareness, OSHA-NFPA 70E overview, training requirements, electrical safety program requirements, working on energized parts, personal protective equipment, methods for arc flash hazard analysis and labeling Steve Abbot, President, Stark Safety Consultants OCILB - 4 hours Electrical/health & safety, OBBS -4, PDH certificate of completion No Fee/Reservations required Weds 9:00 a.m. - 1:00 p.m.
Power Prysmian Cables and Systems Review splice and termination technology, review cable prep procedures and MV splice demonstration Bill Wolfe, Business Unit Manager - MV Accessories, Prysmian Power Cables and Systems OCILB - 1.5 credit hours /Technology No Fee/Reservations required Weds 10:00 a.m. - 12:00 p.m.
Power Innovation Roudtable Hosted by Madison Electric Products Invited industry participants NA By Invitation only Weds 12:00 - 2:00 -p.m.
Power The Rules of Contractor Licensing Ohio Construction Industry Licensing Board Rules: Displaying of license; proposed new law changes; proposed new rule changes, building requirements for commercial and residential; requirements for exam, 90-day disassociation; filing complaints, 1099 workers, reciprocity with others states; and question and answer session Carol Ross, Executive Secretary, Ohio Construction Industry Licensing Board OCILB, 1 credit hour/Business; PDH No Fee/Reservations required Weds 1:00 - 2:00 p.m.
Power 2011 NEC- Article 250 The course is based entirely by the 2011 NEC. The course id Book based with power point augmentation of specific code sections. The topics and goals are the explanation of Article 250 Grounding. Analyze Artcle 250 NEC, the instruction of the difference between Grounding vs. Bonding: Earthing vs. Grounding theory. Joe Cenzori, IAEI and Parma City Inspector OCILB, 3 credit hours/Code; OBBS, 3 credit hours/Code No Fee/Reservations required Weds 1:00 - 4:00 p.m.
Power EE2012 Trade Show Technology Visit the show and receive 3-hours of technology credits! NA OCILB, 3 credit hours Technology Free/MUST follow Sign-in and Sign-out process. NO EXCEPTIONS if procedure is not followed. Weds 3:00 - 9:00 p.m. (Any 3 hours between 3-9:00 p.m.)
Power NECA Dinner Private dinner for NECA members NA NA By Invitation from NECA Weds 6:00 - 7:00 p.m.
Power 2011 NEC- Article 250 The course is based entirely by the 2011 NEC. The course id Book based with power point augmentation of specific code sections. The topics and goals are the explanation of Article 250 Grounding. Analyze Artcle 250 NEC, the instruction of the difference between Grounding vs. Bonding: Earthing vs. Grounding theory. Joe Cenzori, IAEI and Parma City Inspector OCILB, 3 credit hours/Code; OBBS, 3 credit hours/Code No Fee/Reservations required Thurs 11:00 a.m. - 2:00 p.m.
Power Prysmian Cables and Systems Review splice and termination technology, review cable prep procedures and MV splice demonstration Bill Wolfe, Business Unit Manager - MV Accessories, Prysmian Power Cables and Systems OCILB -1.5 credit hours/Technology No Fee/Reservations required Thurs 12:00 - 2:00 p.m.
Power Tier IV Emissions: Awareness, Regulations & Technology Provide the most up-to-date information on Tier 4 Interim regulations, where tier 4 interim product is being applied to the market place, and the specific technology that must be added to achieve Tier 4 emission levels. Chris Barton, Sales Manager EPNA Projects East Region, Caterpillar NA No Fee/Reservations required Thurs 1:00 - 3:00 p.m.
Power Electric Deregulation and Competitive Markets Brief history of utility deregulation in Ohio Todd A. Snitchler, Chairman, Public Utilities Commission of Ohio NA No Fee/Reservations required Thurs 2:00 - 3:00 -p.m.
Power EE2012 Trade Show Technology Visit the show and receive 3-hours of technology credits! NA OCILB, 3 credit hours Technology Free/MUST follow Sign-in and Sign-out process. NO EXCEPTIONS if procedure is not followed. Thurs 3:00 - 9:00 p.m (Any 3 hours between 3-9:00 p.m.)

 

 

  TRACK TOPIC DESCRIPTION SPEAKER EDUCATION REGISTRATION/FEE DAY TIME
Clean Energy The Business Case for Solar Energy This presentation will detail the economic and environmental value proposition of implementing solar energy at your organization. Solar energy is cheap, clean and cutting edge and helps companies to reduce their carbon footprint while also saving money. The cost of implementing solar energy has dropped dramatically in the last few years so understanding the shape of the payback along with operational considerations will help attendees make an informed decision about whether solar power is the right choice today! John Utech, Chief Financial Officer, CarbonVision NA No Fee/Reservations required Weds 10:00 a.m. - 11:00 a.m.
Clean Energy Grow Your Business with Solar Learn how SolarWorld's custom turnkey PV solution can help enter the solar market or expand your existing solar business. Jamie Skenderian, Product Training Manager, SolarWorld Americas NA   Weds 11:00 a.m. - 12:00 p.m.
Clean Energy Renewable Energy Tour Sponsored by Legrand North America - Lincoln Electric, Progressive Field, Cleveland JATC and CSU Visit area locations to view the latest technology in solar panels and renewable wind energy turbines at local businesses Sponsored by Legrand North America. Each facility will have a presenter to discuss renewable energy products on site NA

Sponsored by Legrand, North America

No Charge/Reservations required

 Weds 11:30 a.m. - 3:30 p.m. (Check-in by 11:30 a.m.)
Clean Energy A Primer on Electric Vehicle Charging Comprehensive review of the Electric Vehicle Suppy Equipment (EVSE), EV infrastructure and understanding the User Interface, how EV's work, Codes and Standards, SAE terminology update, introduction to Eaton's product David Bajzel, Distributor Sales Specialist and Subject Matter Expert for Electric Vehicle Supply Equipment (EVSE), Eaton Corp. OCILB for 2 hours Electrical/Technology No Fee/Reservations required Weds 1:00 - 3:00 p.m.
Clean Energy Offshore Wind Power for Ohio's Economy The presentation will detail how this regional non-profit corporation will bring the offshore wind industry to the region. Launched by the Great Lakes Energy Development Task Force in 2009, LEEDCo is heading efforts to create an offshore industry serving the Great Lakes via Northeast Ohio - a region rich with wind resources. Dr. Lorry Wagner, President, Lake Erie Energy Development Corporation (LEEDCo) NA No Fee/Reservations required Weds 1:00 - 2:00 p.m.
Clean Energy Renewable Energy (Solar) –Commercial Scale Solar Energy Integration The growth of solar PV systems represents a number of challenges for electrical power systems engineers including DC switching and protection, power electronic inverters and metering. Connecting the output of the solar arrays to the building or grid also presents unique challenges. This presentation will examine current solutions being deployed in a number of projects to connect solar power to an exiting building's electrical infrastructure or the grid. A preview of future solutions that will further improve the reliability and safety of solar PV systems are also addressed. John Vernacchia, Global Segment Manager, Alternative Energy, Eaton Corp.
 NA No Fee/Reservations required Weds 2:00 - 2:30 p.m.
Clean Energy Panduit WHQ: LEED Gold Certified-Connected Building Presentation will discuss the Panduit WHQ project, review the scope of the project, LEED Certification, Payback of the facility, future proofing, and technology used. Darren Norbut, Director, Global Real Estate, Panduit NA No Fee/Reservations required Weds 11:00 a.m. -12:00 noon
Clean Energy GEO Wind Energy Workshop Session I Join Green Energy Ohio for Session I of a Wind Energy Workshop covering wind energy topics across the State. Featured speakers include Jim O'Conner of Iberdrola Renewables who will discuss Blue Creek Farm, the largest wind farm in Ohio at 304 MW of installed capacity. Other topics for Session 1 include on-site wind energy generation. Green Energy Ohio NA Full day: $35 for public, $28 for GEO members; Half day: $20 for public, $16 for GEO Members.
Emily Sautter @ GEO,
p. (216) 789-5248,
click to send e-mail		 Thurs 9:00 a.m. - 12:15 p.m.
Clean Energy GEO Wind Energy Workshop Session II Join Green Energy Ohio for Session II of a Wind Energy Workshop covering wind energy topics across the State. Topics include training opportunities in the wind energy industry and incentives for the implementation of wind energy systems. Green Energy Ohio NA Full day: $35 for public, $28 for GEO members; Half day: $20 for public, $16 for GEO Members.
Emily Sautter @ GEO,
p. (216) 789-5248,
click to send e-mail		 Thurs 1:15 p.m. - 4:00 p.m.
Clean Energy Feasibility of Wind-Solar Hybrid System for Cleveland, Ohio The most promising and most feasible application of solar-wind hybrid energy is in the area of space and service water heating. Since these heating processes require only moderate temperatures, they can be easily achieved by the use of low-cost flat-plate collectors and low cut-in wind turbines. As the heating of buildings and provision of hot water account for a very significant percent of the total energy consumption in Cleveland, the diversion of these energy demands to solar-wind hybrid energy would result in a substantial relief of our depenence on fossil fuels and other forms of energy resources. Rama Subba Reddy Gorla, Mechanical Engineer, Cleveland State University NA No Fee/Reservations required Thurs 1:00 - 2:00 p.m.
Clean Energy Solar Applications for Disconnected Switches and Molded Case Circuit Breakers This presentation will help you understand the basics of solar power and basic solar applications, understand specifically the Photovoltaic application & utilized equipment, define equipment requirements and switch applications, compare & contrast UL/NEC and IEC Code requirements for PV applications, Define ABB's disconnect switch offering for the PV market and define ABB's Molded Case Breaker for the PV market Allen Austin, Solar Segment Industry Manager, North America, ABB Inc. Low Voltage Products Div. NA No Fee/Reservations required Thurs 2:00 - 3:00 p.m.

 

 

 

 

 

 

 

  TRACK TOPIC DESCRIPTION SPEAKER EDUCATION REGISTRATION/FEE DAY TIME
Lighting Rare Earth Crisis: What is the Crisis, Lighting Legislation and Industry Mega Trends Seminar will discuss the topic of rare earch oxides relevant to lighting, the current global situation concerning these resources, the challenges the lightingi industry is facing and responding to these challenges. An update on lighting legislation and summary of industry mega trends. Paula D.Ziegenbein, LC, LEED AP, Strategic Marketing Manager, Osram Sylvania Inc. TBA No Fee/Reservations required Weds 9:00 - 10:00 a.m.
Lighting Lighting 101: Fundamentals of Lighting for Architects and Interior Designers Refresher course on fundamentals of lighting with the perspectives of new trends, technology and lighting legislation. The topics explored include: sources, color, footcandles and lighting quality. Case studies further expand on the topics above to illustrate the necessity of thoughtful lighting design incorporating human factors, economics of applications, and art and architecture. Ardra Zinkon, MIES, IALD Associate, LEED Green Associate, Director of Lighting Design, Tec Inc. AIA, LEED, NSPE No Fee/Reservations required Weds 10:00 - 11:00 a.m.
Lighting Lighting Management Technologies and Practices - Driving Energy Efficiency and the Quality Of Light Concurrently Participants will learn to understand the latest lighting control technologies and strategies; learn how to reach energy and sustainability goals through lighting management and learn from case studies on how occupant satisfaction and energy savings were achieved through lighting controls Eric Lind, Vice President - Global Specifications, Lutron Electronics AIA, NSPE, USGBC No Fee/Reservations required Weds 10:00 - 11:00 a.m.
Lighting Can Lighting Impact Performance and Patient Care in Healthcare Facilities? Presentation will discuss if and how light can impact performance and patient care. Will discuss truths and myths about the impact of light on human performance, health and well-being. An overview of published studies on the impact of light on visibility, comfort, physiological and psychological sytems will be discussed. Mariana Figueiro, Ph. D, Associate Professior at Rensselaer Polytechnic Institute and works with the light and health program at the Lighting Research Center AIA, NCQLP, NSPE $25 Registration Fee/Reservations Required
click here to pay		 Weds 11:00 a.m. - 12:30 p.m.
Lighting Ohio Energy Efficiency and Peak Demand Reduction / Commercial and Industrial Incentive Programs Discussion to include FirstEnergy's Energy Efficiency Commerical and Industrial programs, funding status and incentive levels Chad Heyman, Program Manager (Commercial & Industrial), FirstEnergy - Energy Efficiency OCILB 1 credit hour Business No Fee/Reservations required Weds 1:00 - 2:00 p.m.
Lighting IES Conference Meeting: LED's Magical Mystery Tour and the Map to Get There How can a Lighting Designer have confidence in an emerging technology that has yet to defined by a set of standards? Panel discussion will provide update on the current "State of the Standard"; review a Basic LED checklist to assist in understanding and writing an LED specification to meet all project requirements; followed by "Best of Class" examples of successful LED projects. Ardra Zinkon, MIES, IALD Associate, LEED Green Associate, Director of Lighting Design, Tec Inc.; Eric Lind, Vice President, - Global Specifications, Lutron Electronics; Paula Ziegenbein, Strategic Marketing Manager, Osram Sylvania IES, NSPE, PDH $40 per person, reservations at www.iescleveland.com Weds 1:00 - 3:00 p.m.
Lighting Specifying Long-Life LED Technology with Short Paybacks Understanding the role of LED standards, testing and industry organizations on reliability; understanding LED characteristics that allow for lower light to be specified and lower lumen output used; a discussion o f the effect of different CRI and CCT values on energy consumption and identificiation of key elements for long LED fixture life and short paybacks Scott Manley, Vice President of Sales, Commercial/Industrial Lighting Group, LSI Industries 1.5 hours/units : IES (CEU), AIA (LU), USGBC (CE), PDH and NCQLP No Fee/Reservations required Weds 3:00 - 4:00 p.m.
Lighting Specifying Long-Life LED Technology with Short Paybacks Understanding the role of LED standards, testing and industry organizations on reliability; understanding LED characteristics that allow for lower light to be specified and lower lumen output used; a discussion o f the effect of different CRI and CCT values on energy consumption and identificiation of key elements for long LED fixture life and short paybacks Scott Manley, Vice President of Sales, Commercial/Industrial Lighting Group, LSI Industries 1.5 hours/units : IES (CEU), AIA (LU), USGBC (CE), PDH and NCQLP No Fee/Reservations required Thurs 9:00 -10:00 a.m.
Lighting Energy Legislation and Regulation Effecting Lighting Systems Many new federal laws and regulations have passed during the past 6 years that effect, or will soon effect, the availability of many common lighting products. This includes incandescent lamps, linear flourescent lamps and Halogen Par lamps. Learn more about what products will be effected as well as useful tools to help develop replacement option strategies. Joseph Howley, Manager, Industry Relations, GE Lighting NA No Fee/Reservations required Thurs 10:00 a.m. - 12:00 p.m.
Lighting Wireless Emergency Lighting Monitoring System Obtain a clear understanding of the federal emergency lighting code requirements, review the methods for testing Leila Sedighi, Manager Sales Engineering, Emergi-Lite, A Thomas & Betts Division NA No Fee/Reservations required Thurs 11:00 a.m. - 12:00 p.m.
Lighting Healthcare Lighting: Community Health and Healthy Communities Efficiency minimizes waste and maximizes cost effectiveness: Minimize price volatility risk, most controllable facilities operating cost, easily defined goals and metrics. John L. D'Angelo, PE, CMVP, Senior Director for Facilities, Facilities, Construction and Real Estate, Cleveland Clinic NA No Fee/Reservations required Thurs 11:00 a.m. - 12:00 p.m.
Lighting Life Safety Standards & Practices - Emergency Lighting Learn and understand the Code pertaining to Emergency Lighting, Product Complaince Standards, Requirements for Emergency Lighting, Means of Egress Illumination, Installation, Periodic Testing Requirements and Performance Jeff Price, Sr. Manager, Product Development & Marketing, Chloride Systems, Philips OCILB - 4 credits/Code; PDH No Fee/Reservations required Thurs 12:00 noon-4:00 p.m.
Lighting Intelligent Lighting for Interior Spaces After course, participants will be able to: clearly state what comprises Intelligent Lighting; indentify indoor lighting control strategies that enhance both building and occupant performance; specify an Intelligent Lighting system that is Upgradable, Sustainable, and easy to Commission and Modify and know enough to steer clear of a lighting system that is not upgradable in the future as new technologies emerge. John Selander, LC, Director of Specification Sales, Acuity Brands Lighting CEU; LEU; AIA for HSW and USGBC LEED No Fee/Reservations required Thurs 1:00 - 2:00 p.m.
Lighting The Lighting Handbook: A Co-Editor's Synopsis IES Lighting Handbook Tenth Edition: The presenter's synopsis revovles around design and application to help listeners idetify, understand, interpret, and address the important changes and additions affecting practice and users' health, safety and welfare. Gary Steffy, LC, FIALD, Lighting Design Inc., Co-Author of the IES Lighting Handbook Tenth Edition IES, NSPE, PDH, OCILB (1 hour/Health & Safety) $25 Registration Fee/Reservations Required
click here to pay		 Thurs 2:00 - 3:30 p.m.
Lighting LED Tube Lighting and Energy Efficiency & Conservation This presentation will include a discussion of the technical specifications, typical applications, energy efficiency, longevity and improved color variations of LED Tube lighting. Participants will have an opportunity to observe the lights in a special display. Viewers may prefer the use of sunglasses during demonstration and are encouraged to bring their own. Ivan L. Henderson, Commissioner, Department of Public Utilities, Cleveland Public Power NA No Fee/Reservations required Thurs 3:00 - 4:00 p.m.

 

 

 

 

 

  TRACK TOPIC DESCRIPTION SPEAKER EDUCATION REGISTRATION/FEE DAY TIME
Datacom BICSI ESS100: Introductrion to Electronic Safety and Security The first course in the electronic safety and security (ESS) series. This introductory course discusses security design basics and theory, as well as current and future trends in electronic safety and security BICSI Certified Instructor 14 RCDD, 14 RITP, 14 ESS, 3 NTS, 14 ITS Installer 2, 14 ITS Installer 2 Copper, 14 ITS Installer 2 Fiber, 14 ITS Technician, 14 Certified Trainer Member (early reg): $612.75, Non-Member (early reg): $707.75. Resesrvations taken at BICSI: 1-800-242-7405 or click here Tues and Weds, March 20-21 8:00 a.m. - 5:00 p.m.
Datacom DCIM/PIM Management: The Value and Risks of Information Insight Virtualization, consolidation, evolution, unification, convergence, doing more with less is the REALITY! Reducing cost model is drivintg key factors in the industry and introducing unprecedented risks on network performance, uptime and security. Tools like Data Center Infrastructure Management (DCIM) and Physical Infrastructure Management (PIM) solutions are designed to measure, asscess, manage, and respond to unique risks and are quickly becoming a foundational piece of IT's strategy to mitigate these risks across multiple platforms and, in some instances, remote worldwide locations. Jim Lynch, North American Technical Systems Engineer, Panduit NA No Fee/Reservations required Weds 9:00 - 10:00 a.m.
Datacom Current Structured Cabling Techniques and Industry Trends Most common practices for basic cabling needs in new construction residential homes and include insight into the major categories of low voltage/electrical upgrades. Brent Armstrong, Marketing Manager, Installers, Home Systems Division, Legrand North America NA No Fee/Reservations required Weds 10:00 - 11:00 a.m.
Datacom Case Network: Technology Infrastructure Services   Case Western Reserve University, Dennis Risen, Information Technology Services NA No Fee/Reservations required Weds 11:00 a.m. - 12:00 p.m.
Datacom New Paradigms in Healthcare Enterprise Image Management The session will explore the history of digital medical imaging systems and how they have rapidly changed over the past 15 years. The present and emerging future of imaging systems in the healthcare enterprise will be discussed. The concept of how a Vendor Neutral Archive (VNA) to provide universal access to medical images, incuding being viewed in the patient home, is now possible. John Paganini, MBA, CPHIMS, CIIP is the Owner/President of Paguar Informatics, Inc., currently providing consulting and project management services to the Cleveland Clinic NA No Fee/Reservations required Weds 1:00 - 2:00 p.m.
Datacom Cleveland Clinic's New DataCenter   Cleveland Clinic, Joe Wise, Director, Facilty Planning & Operations for Datacenter NA No Fee/Reservations required Weds 2:00 - 3:00 p.m.
Datacom Cable Tray & Code Compliance Based on speaker's article published in International Association of Electrical Inspectors Magazine, Camburn examines the Code compliance of typical methods of field construction using wire mesh basket cable tray for datacom or electrical cabling. Electrical Inspectors around the country have found significant Code problems with these installations and Camburn shares the results of his work on the subject. Greg Camburn, Wiremaid Products 1 hour/BICSI No Fee/Reservations required Weds 3:00 - 4:00 p.m.
Datacom Professional Services: The  Quickest and Most Cost Effective Way from Point A to Point B More and more firms are engaging the services of design professionals to combat the growing complexity, physical/environmental/power contraints and Time-to-Operation (TTO) requirements of deploying Data Centers today. Included in the arsenal of resources available are those industry leaders like Panduit. Discover how these resources may best be used to lead and/or augment your unique design needs. To be discussed: Assessment Services, Design Services and Implementation Services Jim Lynch, North American Technical Systems Engineer, Panduit NA No Fee/Reservations required Weds 3:00 - 4:00 p.m.
Datacom Industrial Automation: Steering Clear of the Potholes Advances in technology bring with it challenges along the way; Industrial Automation (IA) is NOT immune! Acceptance of TCP/IP in the IA world has resulted in adoption of "open protocols & unifed infrastructures..evolutionary design upgrades in equipment..converging data types all present unique challenges in the world on IT. Given that the IA space lags that of the Enterprise by 3-5 years, traditional issues facing IT managers are being faced by manufacturing personnel as well. Join Panduit for an in-depth look at "untraditional" problems raising their ugly heads in the world of IA. Jim Lynch, North American Technical Systems Engineer, Panduit NA No Fee/Reservations required Weds 4:00 - 5:00 p.m.
Datacom BICSI North Central Regional Meeting An accredited meeting for BICSI members and guests to discuss emerging technology and view presentations. Chris Scharrer, North Central Region Director, BICSI BICSI credits Reservations through BICSI Thurs 9:00 a.m. - 3:00 p.m.

 

 

 

 

 

  TRACK TOPIC DESCRIPTION SPEAKER EDUCATION REGISTRATION/FEE DAY TIME
Business Digital Challenge Efficiency minimizes waste and maximizes cost effectiveness: Minimize price volatility risk, most controllable facilities operating cost, easily defined goals and metrics. Eric O. Pempus, AIA, LEED GA, Attorney at Law, Risk Manager, Architects + Engineers Services, Oswald Companies 2.0 AIA/CES, HSW, LUs/ 2 PDHs, SMPS 1 (CEU) No Fee/Reservations required Weds 11:00 a.m. - 12:00 p.m.
Business Using the Power of Social Media to Connect, Communicate and Collaborate The emergence and adoption of social media is rapidly transforming the we communicate. How does this impact firms in architecture, engineering and construction? How do you plug in to the power of social media, and how can it benefit your and the company? We'll look at how to leverage social media tools to reach and engage new audiences and differentiate your firm. This session is widely applicable to all levels of marketing and business development professionals as well as firm principals. Holly Bolton, CPSM, Director of Marketing, CE Solutions and Adam Kilbourne, CPSM, Director of Marketing, Tec Inc. Engineering & Design SMPS 1 (CEU) No Fee/Reservations required Weds 1:00 - 3:00 p.m.
Business What's New at NAED - Get Engaged Update on what's new at NAED. Gain a better understanding of your NAED resources and benefits. Hear the latest updates on the NAED Energy Audit Solution powered by ecoInsight, NAED's Branch Manager University offering, NAED's newest deliverables on industry research projects, and explore NAED new website features and enhancements! Brian Peters, Regional Manager, NAED SMPS 1 (CEU) Electrical Distributors/No Fee/Reservations required Weds 2:00 - 3:00 p.m.
Business Business Development & Marketing in the A/E/C Industry: Isn't it Really Just Sales? Research tells us that, on average, it costs 7 times more to secure a new client than it does to keep an existing one. How does a firm, regardless of size, maintain strong relationships with clients in today's climate of "low bid wins"? Much of the answer lies in understanding the difference between marketing, business development, and sales. In this dynamic session we will define each of these terms and explore the role each plays in a successful business strategy. The session will then delve into a very basic discussion of communication theory, as it relates to understanding and being understood by our clients. The premise for the day will be that the responsibility for communication always lies with the speaker or the writer. No matter our subject, we are always responsible for communicating in the language of our clients. What does this mean? How do we do that? Participants will walk away from this session with a number of common-sense ideas for improving communications both within their firms and especially with clients. Don't miss this opportunity to challenge your existing ideas about what it means to "sell" the services of your firm. Mike Totsch, CPSM, Director of Client Development, Tec Inc. Engineering & Design CSMPS 1 (CEU) No Fee/Reservations required Weds 3:00 - 4:00 p.m.
Business How to Sell Digital Signage to Your Existing Accounts Professional Audio/Visual applications have grown significantly over the last decade moving from conference rooms and educational venues to Rental & Staging, control rooms, financial exchange, outdoor events, and more. This seminar examines how, and why, to incorporate Digital Signage into your upcoming projects and more importantly, how to sell Professional A/V to your existing clients. Steve Stacy, Vice President of Sales, Western Region, Almo Pro A/V NA No Fee/Reservations required Thurs 11:00 a.m. - 12:00 p.m.
Business Branding Ain't Just for Cows Anymore First singed into the rumps of livestock, then relegated to products and mega companies, Brands have become a ubiquitous and necessary force behind success of any type of business. And here's the thing about Brands… they are more than just a logo. Presenter will share several case studies of successful rebrands form a variety of industries and the transformational impact they had on the company's culture and bottom line. In this session, participants will learn what brands are, how they work in connecting businesses to people and how do discover the essence of your own company brand. Rachel Downey, principal and founder of Studio Graphique SMPS 1 (CEU) No Fee/Reservations required Thurs 12:00 - 1:00 p.m.
Business How to Cultivate Relationships to Build Business: How do Architects and Engineers Get Work? Focus on how building relationships leads to work, far more successfully than jumping into the RFP project chase. Each participant will receive a workbook. Discussion of specific exercises to help define ideal clients, learn "buyer psychology" in the procurement cycle and identiy strategies and tactics for nurturing relationships to generate work. Jean Leathers, AIA, CPSM AIA, SMPS 1 (CEU) No Fee/Reservations required Thurs 1:00 - 2:30 p.m.
Business Incorporating Social Media into your Marketing Plan This presentation will discuss in-depth the major platforms in the social media arena. Learn the best way to utilize and incorporate the social media outlets into your marketing plan and strategic planning. Adam Kilbourne, CPSM, Director of Marketing and Manager of Information Services, Tec Inc. Engineering & Design SMPS 2 (CEUs) No Fee/Reservations required Thurs 1:00 - 3:00 p.m.
Business The Construction Reform Acts of 2011: Changes to Public Construction Laws in Ohio Plus Other Changes in Cuyahoga County Discussion of Public Contract Bidding; Construction Reform 2011 and Beyond; Construction "Bidding" Then and Now; State of Ohio and Cuyahoga County passed laws R. Russell O'Rourke, Esq., O'Rourke & Associates Co., LPA OCILB - 2 hours / Business, OBBS - TBD, SMPS 2 (CEUs) No Fee/Reservations required Thurs 1:00- 3:00 p.m.


Sponsored by
The Electrical League of Ohio
Distributor Sponsors:

For more information call:
(440) 333-5040
Electrical League of Ohio
20575 Center Ridge Rd. #117
Rocky River, Ohio 44116
fax: (440) 333-5070
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